Health Marketing And Maintaining Social Responsibility
In this unit, you become the sole owner of a healthcare organization. You would like to increase marketing potential while maintaining social responsibility within your field. As a new owner, you are not afforded a budget to hire a marketing expert and must develop the marketing strategy and subsequent collateral materials yourself. Your objective for this unit it to develop a marketing package that promotes your healthcare organization. By the end of this unit, you will become the subject matter expert on developing and deploying a marketing strategy for a healthcare organization.
Submit your marketing package as one (1) Word document. To do this, you will need to use Page Break and copy/paste functions.
Your final submission must include each of the following:
Professional letter from you to the local Chamber of Commerce introducing your new healthcare organization to the community. This is your opportunity to make a good, first impression, so be sure to incorporate the elements you would want to promote.
Identify the 5 P’s of healthcare marketing in your organization
Create mission and vision statements
Develop codes of professional conduct which support social responsibility in your select healthcare field
Record a 30-second radio announcement (Develop a 30-second radio announcement script). You will provide the audio link to your instructor on a separate page in your marketing package.
Design a print advertisement (e.g., billboard, bus, newspaper, etc.). You will provide the print advertisement that you create on a separate page in your marketing package.
All materials in your marketing packet must be completely original. Copying and pasting work from other sources for this assignment is strictly prohibited. Remember, you are developing a marketing package for your own healthcare organization; make it unique.
Although the use of APA formatting is not required for this assignment, proper grammar, spelling, and punctuation are expected.
Each section of the rubric is a section of the paper don’t combine them.
Check you have a name for who the letter goes to,
Have design and color stationery, how will they contact you?
Add a signature- choose script font
All original and Separate sections:
Vision, mission need 5-6 sentences for full points 10-12 sentences total -Keep in mind these are guidelines to achieve full points like coaching. To succeed you want to consider them. https://www.diffen.com/difference/Mission_Statement_vs_Vision_Statement
Codes need 4-5 lines to explain each one for full points https://www.thebalancecareers.com/code-of-conduct-1918088
Ad & radio announcement, Think about how your demographic will contact you.
NO CITED COPY PASTE ANY PLAGIARISM WILL RESULT IN ZERO.
PLAGIARISM IS HIGHLY UNACCEPTABLE!
Unit 9 Assignment Grading Rubric = 250 points Assignment Requirements Points possible Points earned by student ● Letter to the Chamber of Commerce is convincing, written in a professional format, highlights relevant details of the organization, and is free from all grammatical errors. 0-50 ● The 5 P’s of healthcare marketing are identified in your organization. 0-25 ● The mission and vision statements accurately reflect the healthcare organization and are visually appealing. 0-25 ● The codes of professional conduct clearly support social responsibility in the select healthcare field. 0-50 ● The 30-second radio announcement is clear, understandable, and promotes an element of the healthcare organization. 0-50 ● The print advertisement is visually appealing and promotes an element of the healthcare organization. 0-50 Total (Sum of points earned) 0-250
This is worth 250 points!