Integrated Marketing Communication Plan
This is the capstone to your marketing plan. This week you’ll apply what we have learned in Module 7 about advertising, promotion and the promotional mix to develop your IMC plan. The instructions and requirements can be found here. Pay close attention to the requirements for mock-ups or examples of your plan. You are required to use the creative brief format described in the requirements. This part of your plan is challenging but can also be fun – get creative and try some new stuff. Click here for examples of IMC mock-ups.Supply Chain Management
Supply Chain Management
To keep things running smoothly, in supply chain management one has to develop strategies which are likely to respond to the challenges with the sector. Such problems with the supply chain management may be due to consumer demands, additional routes to market, international and national complexity, among other variables.
Consumer or the market demand is not always constant or in other words it keeps on changing from time to time. Market demand may go either up or down depending on the customers personal preference, changes in tastes as well as cycle in technology. Thus in this case to be supplied with either coffee or chocolate well by the available suppliers I have to research on what my target market requires more. Getting to know what is required by the potential market will help in looking for the best suppliers of coffee and chocolate basing on the market demand.
The supplier of the either chocolate or coffee that I need to sell to the potential market may be located in a far place hence calling for supply chain challenges. The challenges may be as a result of high costs due to transporting such raw materials which later will lead to increased operation cost hence high prices of the final product. Charging high prices for the final product will hinder consumers from buying such products hence a challenge.
National or international complexities
There might exist some complexities either from the foreign states where one imports coffee or chocolate or just from the local market if it is being obtained locally. For the international may be due to the restrictions in importing hence posing a serious challenge in supply chain. On the other hand obtaining such raw materials locally may also pose a challenge to supply chain as the quality may not meet the customers’ expectations and preferences. The most successful goods are those that satisfy the quality, availability, and pricing criteria of consumers. To fulfill such requirements, the underlying supply chain is critical.
Supply chain for coffee and chocolate
Coffee production from farm
Transporting from farm
Moving from suppliers
Selling to consumers
Selling to the final consumers
End user: In this case I will be selling to the end user or in other words directly to consumers.